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With the introduction of our marketing website ( and the upgrade of our Association website ( the Board recognised it would also be a great opportunity to introduce a fresh new look for the Association - one that represents not only what we do but also who we are.

What does our new logo mean?

You'll see our new logo features a koru design.  The koru is a Maori symbol in various spiral shapes in which they represent harmony, combination, unity and togetherness - this being the “Association” part of Bed & Breakfast Association NEW ZEALAND and then becoming a whole with the circle encompassing it.

The logo embraces many of the qualities of what the Association means to each member - alignment, consistency, visibility, support and economics.  The koru also signifies new life, growth, strength and peace, symbolising the Association as we continue to support our members in all areas of their business.

It is all about us!

We wanted to reflect that we are more than real estate.  One of our most important differences from other accommodation providers is that we are hosted accommodation and that means you, our members, are the most important part of a bed and breakfast operation.  We are also an Association working for the betterment of members so we can provide a unique New Zealand experience for our guests - and our new logo reflects this.

Our new Vision

Along with the new logo you'll see we are also introducing our new vision statement

Experience New Zealand with Us

and you may have noticed we have started using #experiencenzwithus on our facebook page (although it doesn't form part of our official logo).

Our Mission Statement - "to promote the professional growth and quality of home hosting in New Zealand" - doesn't change.

What can you do to help increase awareness of our new logo?

Wherever you have our old logo showing please replace it with the new logo (see below).  We recognise that some of this you will be able to do straight away and some will be done over time but we would like everyone to be showing the new logo by the end of April next year.

How to use the logo?

There are two choices for you to choose from depending on what suits you (although we would prefer the full logo to be used wherever possible).  We also have a reverse of these logos available if this suits your needs better.

To receive maximum value from the use of the logo it should be placed in a prominent position on your website and in your email footers.

To download our full logo - click here

If you require a different version of the logo please contact the Association Secretary.  We have a few different options available including a reverse option which will show clearer on coloured backgrounds.

Finally - a huge thank you to ...

Amy Ponama who designed our logo.  Amy's creative ability is amazing.  She took our words, looked who we are and what we do and came up with a fabulous design that is beautiful, unique and ours!

Amy Ponama

Copper on Canvas


A fresh new look

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