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Wellington visitors

 

Achieving Visitor Sustainability

 

What It Looks Like:

New Zealand provides world-leading experiences for both international and domestic visitors.

 


Business Commitments

The Visitor Commitments are designed to grow visitor satisfaction through business improvements based on strong insight, and continually deliver unique experience which exceed visitor expectations. They also reflect the tourism industry’s responsibility to educate our visitors about how to respect nature, respect culture and respect their host community.  As a hosted accommodation provider and a member of Bed & Breakfast Association your day to day actions will already be meeting many areas of these commitments.

4. Visitor Satisfaction: Strive to always meet or exceed visitor expectations.

5. Culture and Heritage: Embrace Aotearoa New Zealand's culture and heritage as part of delivering a unique and authentic visitor experience.

6. Visitor Engagement: Engage with visitors about how to be great travellers within Aotearoa New Zealand.

 

visitors

 

Remember - to develop your Sustainability Plan download the Action Plan (word template) if you haven't already, go through the actions for each commitment, figure out where you would like to start and make a plan!

See also

BBANZ Code of Practice

Assessment Schedule / Quality Assurance Programme Modules .....????

 

 

4.  Visitor Satisfactionvisitor jumping

This Commitment is about striving to always meet or exceed visitor expectations.  Start by making sure you monitor your guest reviews on all platforms you have listings on such as TripAdvisor and use the results to improve your guest experience.

You can find more information about hosted accommodation guest reviews here.

Actions to help get you started:

  • Measure visitor satisfaction.
  • Actively ask for reviews from your visitors and develop a process to ensure all feedback is monitored and responded to.
  • Act appropriately on feedback from your visitors.

You can find further help here:

 

5. Culture and Heritagevisitor kowhai

This Commitment is about embracing Aotearoa New Zealand's culture and heritage as part of delivering a unique and authentic visitor experience.

Actions to get started:

Start by understanding the culture, heritage and stories of the place in which you operate.

  • Learn about the culture and heritage of the place in which you operate.
  • Explore ways to incorporate stories of your place into your visitor experience in a way that makes sense - such as including these on your website and in your room compendiums.
  • Review your visitor experience, ensuring you encompass the values of Kaitiakitanga (guardianship), Manaakitanga (hospitality) and Whanaungatanga (relationships and shared experiences).  
  • Embrace Te Ao Māori (the Māori world), including the use of Te Reo Māori (Māori language) in a way that's appropriate for your business.

 

6.   Visitor Engagementvisitor breakfast

This Commitment is about embracing Aotearoa New Zealand's culture and heritage as part of delivering a unique and authentic visitor experience.

Actions to get started:

Ensure you're doing your bit to educate visitors about how to be great travellers in New Zealand.

  • Integrate the Tiaki Promise into your business to educate visitors about how to travel responsibly in New Zealand.
  • Develop and apply specific messaging around the expectations for visitors that are relevant to your location and business.  This may include signage for smoking areas, providing information on frequently asked questions (eg, wine tasting etiquette) and become familiar with attractions that appeal to their culture.
  • Engage with your visitors to understand their cultural backgrounds and needs and look at how you can incorporate these in your operation (eg. breakfast foods or additional blankets for those from warmer climates). As a hosted accommodation provider you have plenty of opportunities to interact with you visitors.

 

Want to do more?

Tourism Sustainability Commitment has further suggestions, help and support to encourage you to extend your Visitor Commitment.

 

Have suggestions for our members?

We'd love to hear them!  Email our Association Secretary so she can share your suggestions with our members. 

 

 
 
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